Podcasts to Listen to as a Communications Major

Podcasts are rapidly growing in popularity and are a great way to ditch the textbooks and learn more about your area of study from industry leaders themselves. Here are a few podcasts communication professionals should listen to.

The Gary Vee Podcast

Gary Vaynerchuk is a media mogul. He’s is a pioneer of innovation and creativity when it comes to all things communication, social media, marketing and advertising. On the Gary Vaynerchuk website, he says “you’ll hear episodes of my favorite series called the #AskGaryVee Show, a mix of my best highlights from my DAILYVEE documentary video series, keynote speeches on marketing and business, interviews, fireside chats, and any of my new and current thoughts that I record specifically for this audio experience!” his podcast is excellent for anyone wanting to have a well-rounded view of marketing and communication in the modern world and how to stand out in your niche. 

The Marketing School

The Marketing School is a great podcast for anyone who doesn’t have much time but wants to hear from industry experts a few minutes each day. This podcast is hosted by marketers Neil Patel and Eric Siu. The podcast which spans from 3 to 10 minutes offers valuable advice and information on new products and tools to improve your marketing strategy and make marketing easier and more efficient. On their website it says “Marketing School brings you 10 minutes of actionable marketing advice every single day. Get the right tips to take your business to the next level and get to work right away.” 

PR Week 

According to Feedspot the PR Week podcast is “a gold mine for PR pros who enjoy listening to top PR and communications stories, industry news, and latest headlines.” Anyone who is considering going into PR or at their first PR internship can benefit from this podcast which helps you stay up to date and current on the latest PR practices and tactics. 

Skill Up 

Skill Up is a podcast hosted by Hubspot, the marketing software powerhouse. According to their website, “Skill Up is a podcast all about the changing landscape of marketing, sales, and customer service.” So far Skill Up has four seasons of episodes each focusing on a different aspect of modern sales/communication including: 

  1. Search Engine Optimization 
  2. Sales Enablement 
  3. Advanced Marketing 
  4. Social Media 

The first season, which focuses on SEO, has the longest episodes averaging around 45 minutes. The subsequent seasons have more bite sized episodes that average at about 10 minutes. 

The Social Media Marketing Podcast 

As its name suggests, The Social Media Marketing Podcast focuses primarily on the impact of social media and how to best utilize it. Their podcast episodes cover branding, analytics, ad targeting and more to teach you how to stand out in a crowded online space and grow a strong brand with a loyal following. The podcast also features interviews with leading marketing experts.  Their episodes average at about 50 minutes and they post new episodes every Friday.

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